Case Study: When Great Work Isn't Enough—How One Creative Leader Finally Got Seen and Promoted

By
Gary McRae
June 19, 2025

What do you do when your work speaks volumes but no one's listening?

That was the question my client brought into her first session. She was bright, strategic, and quietly brilliant, but she was also professionally invisible. Despite producing exceptional work for years, she continued to be passed over. Her confidence had cratered, and the feedback she got was vague at best: "You're doing fine. Just keep going."

Let me be clear: "Fine" is not a compliment. "Fine" is how you describe stale coffee.

This is the story of how she stopped being overlooked and started being recognized.

The Clarity Practice | Case Study

From Invisible to Invaluable — A Creative's Promotion Story

Context

The client came in deeply frustrated. She felt invisible despite producing excellent work. Her confidence was low, and she wasn’t sure how to shift the perception of her value in the eyes of leadership.

What We Did

  • Identifying and shifting limiting beliefs around self-worth and recognition
  • Clarifying her career vision and personal value proposition
  • Designing a visibility strategy based on authentic strengths
  • Rehearsing critical conversations and presentation opportunities
  • Embedding clarity practices to sustain momentum

Outcome

Within two months, she was promoted to a senior role. Six months later, she transitioned into a new industry with greater alignment to her long-term vision.

“I didn’t just find clarity—I found my voice.”

The Silent Struggle: When Expertise Doesn't Equal Recognition

If you're a mid-career leader in a creative field, you probably know the feeling. You've built a solid reputation behind the scenes. You deliver. But you're not the one being promoted. You're not seen as "strategic" or "ready for more."

Here's what I've seen repeatedly in executive coaching:

  • Competence doesn't always equal visibility
  • Confidence erodes in environments that don't give clear feedback
  • Waiting to be noticed is not a strategy

The good news? Visibility is not about becoming someone you're not. It's about getting clear on who you already are—and amplifying that intentionally.

What We Worked On: The 5-Step Transformation

In our 8-week coaching journey, we focused on five powerful shifts:

  1. Belief Audit: She'd internalized the idea that being visible meant being self-promotional or political. We reframed visibility as service and alignment, not ego.
  2. Vision & Value Proposition: We clarified what she actually wanted from her career and how to speak about her work in ways that connected to leadership priorities.
  3. Visibility Strategy: Together, we developed a plan to enhance her strategic presence in meetings, claim her successes, and assume visible roles that align with her strengths.
  4. Rehearsed Influence: We practiced high-stakes conversations so her ideas landed with clarity and confidence without hesitation.
  5. Momentum Practices: We built micro-habits to reinforce her progress and prevent her from slipping back into invisibility.

The Results

  • Within just two months, she was promoted to a senior role.
  • Six months later, she transitioned into a new industry on her own terms, with greater alignment with her values and vision.

More importantly, she didn't just walk into that new role; she became more visible. She entered the room, fully aware of her worth and without any hesitation.

" I didn't just find clarity—I found my voice." - Coaching Client

Why This Case Study Matters

If you're reading this and nodding, ask yourself:

  • What part of you have you been keeping quiet at work?
  • Where are you doing excellent work in silence, hoping someone notices?
  • What would change if you made your value visible—without compromising who you are?

These are the questions that lead to breakthroughs. Not because they're easy but because the answers shift everything.

This Isn't Just Her Story. It Could Be Yours.

If you're a quiet high performer who's ready to be recognized, promoted, or aligned with a role that truly fits start with clarity. Take our Clarity Assessment Quiz to see if coaching is a good fit for you.

Book Your Session

If you’re feeling overloaded, directionless, or stalled in decision-making, career coaching could help you find the breakthrough you have been looking for.

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